Blockchain—a highly encrypted method of transmitting data across a network—first came to public consciousness with the rise of cryptocurrencies like Bitcoin and Ethereum, but major businesses have been slow to adopt the technology.
Now, a new book by Northeastern professor of international business and strategy Ravi Sarathy, “Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries,” explores the whys behind this reticence and offers solutions to the problems blockchain still presents.
Blockchain relies on a distributed network of computers to provide “a very high standard of encryption,” Sarathy says, in which member computers within the network collectively validate transactions.
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